PROJECT DSN WINNER

My design draws inspiration from the iconic London Tube map, aiming to capture the essence of connectivity through a simple yet impactful logo. The color scheme mirrors the vibrant hues of Transport for London (TFL), encompassing the underground, buses, and overground lines. These bold colors not only make the brand visually striking but also contribute to a strong brand identity, with the ‘R’ serving as an instantly recognizable symbol.

While rooted in the familiar TFL aesthetic, this design transcends its London origins and resonates with a wider UK audience, representing a shared understanding of transportation and interconnectedness.