Nook & Quill

The Nook & Quill is a whimsical, fantasy-inspired bookstore based in the heart of New York City, a place where the magic of storytelling meets the charm of reality.

Brand Concept - Drawing inspiration from beloved fantasy books, the logo embodies a sense of magic and whimsy. The choice of a serif font adds a timeless, enchanted quality, particularly evident in the playful descender of the letter ‘Q’. A subtle sparkle further enhances the magical feel and serves as a versatile design element that can be seamlessly integrated across branding materials.

Design Process - Central to the brand’s identity is the quill—an element tied not only to the store’s name but also to the rich tradition of fantasy and historical storytelling. Think of iconic worlds like Harry Potter, where the quill evokes nostalgia and imagination. While developing the monogram logo, I initially incorporated a quill but found it overwhelmed the design. Instead, I combined the letters ‘N’ and ‘Q’, blending them harmoniously with a delicate sparkle at the centre to maintain brand cohesion and a touch of enchantment.